NFL on CBSĀ embarks on an exhilarating journey with a visually stunning promotional campaign set against a clean white background, adorned with a mesmerizing psychedelic spiral. Within this captivating spiral, viewers are drawn into a kaleidoscope of colors and shapes, intricately composed of players, fans, cheerleaders, and elements of the game itself.
As the spiral swirls and pulses with energy, it encapsulates the excitement and passion that permeate every aspect of football culture. From the roar of the crowd to the precision of the players' movements, every detail is magnified and transformed into a mesmerizing spectacle.
Amidst the hypnotic visuals, NFL on CBS Sports and CBS College Basketball emerge as the ultimate destinations for sports enthusiasts, where the spirit of the game comes to life in all its vibrant glory. As viewers are entranced by the psychedelic spiral, they are reminded of the unmatched thrill of game days and the unbreakable bond that connects fans, players, and communities alike.
Design Direction: Thomas Kurniady

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