Jordan Brand with basketball legend Ray Allen to spotlight his unforgettable game-winning jump shot from his University of Connecticut days. This iconic moment, celebrated in basketball history, embodies perseverance, skill, and the pursuit of greatness—the very values Jordan Brand stands for. Through this promotional journey, viewers relive the intensity of Allen's precision and unwavering focus, witnessing the epitome of becoming legendary. Amidst the excitement, the tagline "Become Legendary" emerges, urging athletes of all levels to push boundaries and leave their mark, both on and off the court. With seamless storytelling and athleticism, the campaign pays tribute to excellence, perseverance, and determination, inspiring individuals to script their own legendary stories.
Design Direction: Thomas Kurniady
