Wells Fargo's brand advertising at LA LIVE, Los Angeles, represents a seamless integration of finance and entertainment, capturing the essence of vibrant city life. Against the backdrop of multiple LED screens, viewers are treated to an immersive experience that showcases the excitement and energy of two iconic events: Lakers basketball games and live music concerts.
In the preview of Lakers game action, Wells Fargo highlights its commitment to being there for customers during memorable moments. With the tagline "With you when front row seats were worth it," the advertisement evokes a sense of nostalgia and excitement, reminding viewers of the thrill of being courtside for a Lakers game and the importance of having a trusted financial partner along for the ride.
Similarly, in the preview of music concert entertainment, Wells Fargo emphasizes its dedication to providing unforgettable experiences. With the tagline "With you when nothing beats seeing it live," the advertisement celebrates the magic of live music performances and the joy of sharing those moments with loved ones, while also reinforcing Wells Fargo's role in helping customers make the most of life's experiences.
Through its innovative advertising campaign at LA LIVE, Wells Fargo effectively showcases its commitment to enhancing the lives of its customers by being there for them during both everyday moments and special occasions. By aligning its brand with the excitement and energy of Lakers games and live music concerts, Wells Fargo reinforces its position as a trusted partner in helping customers achieve their financial goals and create lasting memories.
Creative Design Direction: Thomas Kurniady

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