The Ford brand logo stands as an enduring symbol of automotive excellence, embodying a visual concept that seamlessly blends elegance, modernity, and sophistication. Paired with the iconic tagline "Go Further," the logo represents a commitment to innovation, progress, and the relentless pursuit of excellence.
With its sleek lines and refined design, the Ford logo exudes a sense of premium quality and exclusivity, setting it apart as a mark of distinction in the automotive world. Its clean and timeless aesthetic reflects the brand's heritage while also signaling a vision for the future.
As drivers embark on their journeys, the Ford logo serves as a beacon of inspiration, encouraging them to push boundaries, explore new horizons, and strive for greatness. With its elegant and modern design, the logo embodies the spirit of adventure and the pursuit of excellence that defines the Ford brand.
In every aspect of its visual identity, from the logo to the tagline, Ford exudes a sense of prime and exclusive style, elevating the driving experience to new heights. Whether on the road or in the showroom, the Ford brand evokes a sense of sophistication and refinement, making it a symbol of excellence in the automotive world.
Design Direction: Thomas Kurniady