Nissan Motor Co. Ltd. (Japanese: 日産自動車株式会社, Hepburn: Nissan Jidōsha kabushiki gaisha) is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa, Japan. The company sells its vehicles under the Nissan and Infiniti brands, and formerly the Datsun brand, with in-house performance tuning products (including cars) under the Nismo and Autech brands. The company traces back to the beginnings of the 20th century, with the Nissan zaibatsu, now called Nissan Group.
Nissan utilizes a blend of traditional and digital publishing channels to communicate its brand values, product updates, and corporate achievements to a global audience. Through magazine ads, brochures, websites, and social media platforms, Nissan engages customers with immersive content, showcasing its commitment to innovation, quality, and sustainability. Additionally, the company maintains transparency through corporate reports and sustainability disclosures, while collaborating with media partners to amplify its storytelling efforts. By leveraging diverse publishing strategies, Nissan reinforces its position as a leader in the automotive industry, driving engagement and brand loyalty worldwide.
Creative Direction Design: Thomas Kurniady
