Nike unveils "Sunset EXP,” a limited-edition sneaker release set against the backdrop of a beach pop-up. This experiential event combines style and nature, featuring a modern Nike store with glowing lights, interactive zones, and sunset basketball and fitness sessions.
Concept: Nike Sunset EXP
Overview:
Nike unveils "Nike Sunset EXP,” a limited-edition sneaker release set against the backdrop of a beach pop-up. This experiential event combines style and nature, featuring a modern Nike store with glowing lights, interactive zones, and sunset basketball and fitness sessions.
Event Highlights:
Limited-Edition Sneakers:
Launch of a special edition Sunset EXP Glow sneaker with reflective and glow-in-the-dark elements.
Launch of a special edition Sunset EXP Glow sneaker with reflective and glow-in-the-dark elements.
Pop-Up Store:
Modern Nike store on the beach, showcasing the latest collections with exclusive availability of the new sneakers.
Modern Nike store on the beach, showcasing the latest collections with exclusive availability of the new sneakers.
Glowing Lights Installation:
Stunning light installation enhances the beach ambiance.
Stunning light installation enhances the beach ambiance.
Interactive Zones:
Customization stations and AR experiences for engaging with Nike products.
Customization stations and AR experiences for engaging with Nike products.
Sunset Basketball and Fitness:
Basketball, Yoga, and fitness classes on the beach at sunset.
Basketball, Yoga, and fitness classes on the beach at sunset.
Live Entertainment:
Live music performances to add energy and excitement.
Live music performances to add energy and excitement.
Social Media Integration:
Encouraging attendees to share experiences with a dedicated hashtag and a social media wall at the pop-up.
Encouraging attendees to share experiences with a dedicated hashtag and a social media wall at the pop-up.
Marketing:
Promoted through social media, influencers, and local media, with teasers, countdowns, and exclusive behind-the-scenes content.
Promoted through social media, influencers, and local media, with teasers, countdowns, and exclusive behind-the-scenes content.
The Nike Sunset EXP Pop-Up blends fashion and nature for a memorable, shareable experience that reflects Nike's innovative spirit.
Creative Director: Thomas Kurniady
AI concept design MidJourney Dall-e3 Adobe Firefly Photoshop
