Life is Style.
And style is nothing without performance.
Introducing Nike Life is Style, a new era of innovation where high-fashion aesthetics meet next-level athletic functionality. Launching exclusively in Paris, Los Angeles, and New York City, this global debut pairs the cutting-edge Nike LifeStyle Performance footwear with the futuristic innovation of Nike Vision eyewear.
Engineered for movement, crafted for culture, Nike Vision delivers eyewear designed with lightweight nylon, durable titanium, and adaptive lenses enhanced by Nike Vision Intelligence, a built-in AI and VR technology created for both entertainment and elite sports training. Paired with lifestyle-forward sneakers built with performance DNA, this drop is the ultimate expression of versatility, comfort, and bold design.
From sunrise to streetlights, from the gym to the gallery, Nike Life is Style is made for the way you live.
Life is Style. This is Nike.
Introducing Nike Life is Style, a new era of innovation where high-fashion aesthetics meet next-level athletic functionality. Launching exclusively in Paris, Los Angeles, and New York City, this global debut pairs the cutting-edge Nike LifeStyle Performance footwear with the futuristic innovation of Nike Vision eyewear.
Engineered for movement, crafted for culture, Nike Vision delivers eyewear designed with lightweight nylon, durable titanium, and adaptive lenses enhanced by Nike Vision Intelligence, a built-in AI and VR technology created for both entertainment and elite sports training. Paired with lifestyle-forward sneakers built with performance DNA, this drop is the ultimate expression of versatility, comfort, and bold design.
From sunrise to streetlights, from the gym to the gallery, Nike Life is Style is made for the way you live.
Life is Style. This is Nike.
Creative Director: Thomas Kurniady
AI concept design MidJourney Dall-e3 Adobe Firefly Photoshop
