Super Bowl LIV, held on February 2, 2020, at Hard Rock Stadium in Miami Gardens, Florida, the Kansas City Chiefs emerged victorious against the San Francisco 49ers with a thrilling score of 31-20. The game was broadcast on Fox and streamed live on various digital platforms, captivating audiences worldwide. Social media platforms buzzed with excitement as fans shared their reactions and highlights in real time.

In addition to traditional broadcast coverage, digital outlets offered immersive experiences, such as interactive replays and behind-the-scenes content, enriching the viewing experience for fans. Integrated marketing strategies across multiple channels ensured extensive promotion of the event, reaching audiences through various touchpoints.

The broadcast of Super Bowl LIV drew substantial viewership, with an average of 102 million viewers tuning in, making it one of the most-watched television programs of the year. The halftime show, headlined by Shakira and Jennifer Lopez, captivated audiences with its energetic performances and dazzling choreography, attracting millions of viewers and demonstrating the power of multi-platform marketing efforts.

Creative Director & Live Action Director: Thomas Kurniady
NFL Design Group Creative & Marketing | Agency & Production Company Sibling Rivalry

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