In New York City, basketball isn’t just a game. It’s an art form. The blacktop and hardwood are the canvas. The players, pure expression. Every crossover is a brushstroke. Every jumper, a signature. This summer, Nike Pro City returns not just as a competition, but as a cultural exhibition where the city’s deep creative DNA fuses with its elite basketball soul.
Basketball Is Art is a celebration of motion, culture, and the city that gave the game its rhythm. It’s a surreal collision of street and studio, where color flows like energy through boroughs, neighborhoods, and courts that have produced legends. Here, paint doesn’t sit still. It spills, it spins, it ignites. It lives in the dribble, the drive, the dunk. It moves from brownstones to backboards, from subway tiles to crosswalks, from murals to motion.
We’re reimagining the city as a living gallery where the game itself becomes the exhibit.
34th Street Herald Square, New York City 10001.
34th Street Herald Square, New York City 10001.
Creative Director: Thomas Kurniady
AI concept design MidJourney Dall-e3 Adobe Firefly Photoshop
