Super Bowl LVII, held on February 12, 2023, at State Farm Stadium in Glendale, Arizona, the Kansas City Chiefs triumphed over the Philadelphia Eagles with a score of 38–35. Broadcast networks like CBS and NFL Network provided gripping coverage of the game, while social media platforms lit up with real-time reactions from fans worldwide. Digital outlets offered immersive experiences, including interactive graphics and live blogs, enhancing viewer engagement.

Integrated 360 NFL marketing platforms seamlessly promoted branded content across channels, ensuring a comprehensive reach for the event. CBS broadcast of the game made history as the most-watched program in American television history, drawing an average of 115.1 million viewers. Meanwhile, the halftime show, featuring Rihanna, reached its peak with 118.7 million viewers, showcasing the effectiveness of multi-platform marketing approaches.
Creative Director: Thomas Kurniady
NFL Design Group Creative & Marketing
Designers and animators: Jenny Kim, Albert Corona, Marshall Amoranto, Dustin Bowlin, and Lindsey Roh

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