'Santa, I've got a dream—to play in the NBA!'
Capturing the heartwarming journey from Whoville's snowy streets to the NBA courts, the Nike Kobe 8 'Reverse Grinch' short film promo beautifully unfolds the inspiring tale of the Grinch Kid.

Transforming family tradition into a relentless pursuit of basketball greatness, the Grinch Kid encounters Santa Claus on an outdoor court, declaring, 'Santa, I've got a dream—to play in the NBA!' With each snowy step, the promo vividly portrays the Grinch Kid embracing the Mamba Mentality, culminating in the triumphant realization of his big dream on the Championship team roster— an emotionally charged and visually captivating tribute to dreams achieved, underscored by the powerful message:

'Dream big. Play big. Unleash your Mamba Mentality.
Creative Director: Thomas Kurniady
AI concept design MidJourney Dall-e3 Adobe Firefly Photoshop

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