Sears for Kids brings a vibrant and diverse collection of clothing and accessories designed to empower youth to express their individuality and style. With a focus on the back-to-school season, Sears celebrates the uniqueness of each child with its "u be u" campaign, encouraging self-expression and confidence. From trendy apparel to school essentials, Sears offers a wide range of options that cater to every personality and preference.

Whether it's fashion-forward outfits, comfortable basics, or statement accessories, Sears provides kids with the tools they need to embrace their individuality and shine both inside and outside the classroom. With its inclusive and empowering message, Sears for Kids embodies the spirit of self-discovery and authenticity, inspiring children to be true to themselves and confidently embrace their unique identities.
Design Direction: Thomas Kurniady

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