New Balance, established in 1906 and headquartered in Boston, is a leading brand recognized for its commitment to quality, innovation, and social responsibility. Renowned for its high-performance footwear and apparel, New Balance integrates cutting-edge technologies such as NB Zip, emphasizing "Energy In, Energy Out," across various sports including running, track and field, and basketball. Through its dedication to craftsmanship, inclusivity, and innovation, New Balance empowers athletes worldwide to push boundaries and excel in their pursuits.
Design Direction: Thomas Kurniady

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