Toyota Scion, a subsidiary of Toyota Motor Corporation, engages younger demographics with its innovative and customizable vehicles through a dynamic publishing strategy. Utilizing traditional and digital channels, including magazines, brochures, websites, and social media platforms, Toyota Scion showcases its distinctive design, customization options, cutting-edge technology, and impressive specs and performance.
Scion models boast impressive specifications and performance metrics, ranging from fuel-efficient engines to sport-tuned suspensions. With a focus on delivering an engaging driving experience, Scion vehicles offer agile handling, responsive acceleration, and advanced safety features, appealing to enthusiasts and practical consumers alike.
Design Direction: Thomas Kurniady