The NFL Pro Bowl Las Vegas 2023 introduced a groundbreaking flag football format, shifting away from tradition to enhance player safety and broaden its appeal, while the vibrant backdrop of Las Vegas provided an exciting venue for fans of all ages, with top NFL players still showcasing their talents, creating a family-friendly atmosphere with interactive experiences, and leveraging social media to enhance fan engagement, marking a significant milestone in the league's commitment to innovation and inclusivity.
Creative Director: Thomas Kurniady
NFL Design Group Creative & Marketing
Designers and animators Pro Bowl Games tickets, and explainer: Jenny Kim, Lindsey Roh (+illustrator)
Designers Johnny's Pro Bowl Games ice cream truck: Albert Corona, Marshall Amoranto
NFL Design Group Creative & Marketing
Designers and animators Pro Bowl Games tickets, and explainer: Jenny Kim, Lindsey Roh (+illustrator)
Designers Johnny's Pro Bowl Games ice cream truck: Albert Corona, Marshall Amoranto