Step into the future at the Nike Sunset Waves Concept Store, a visual marvel inspired by California's sunset and waves. Explore a vibrant dreamscape with wave-shaped shoe displays and a warm palette, seamlessly blending performance and lifestyle apparel. The centerpiece, an eco-friendly abstract wave sculpture, highlights Nike's commitment to style and the environment.
Venture into the Black and Red room, an immersive space with dimmed lighting and red accents, evoking a championship spirit. The wooden floor intensifies the "in the game" experience, complemented by red lights on products. A dynamic LED wall showcases modern Nike product motion graphics, immersing you in innovation.
The customization station allows personal touches, adding exclusive California-inspired designs. Slip on a VR headset to virtually explore iconic trails, uniting Nike with an active lifestyle. This isn't just a store; it's an immersive journey into California's charm, curated to elevate your connection with style, nature, and innovation. Welcome to a new era where the sunset never fades, waves are always calling, and the game is perpetually in motion.
![](https://cdn.myportfolio.com/ccd31e7caea6eea9910f96b0f7fc3b16/3c175cd9-aee5-45da-8353-484bfb4514d6_rw_1920.jpg?h=2866b8a35d100b6ac8f92f767115dbe0)
![](https://cdn.myportfolio.com/ccd31e7caea6eea9910f96b0f7fc3b16/f83b394a-a2a0-437d-84a2-52f7b96a160b_rw_1920.jpg?h=a87c81ee480c65b8666bde50512ac531)
![](https://cdn.myportfolio.com/ccd31e7caea6eea9910f96b0f7fc3b16/8a23cf84-3cd2-40ec-95de-f2a0bb10592b_rw_1920.jpg?h=fecf97114873c49337c3f5adae609cdf)
![](https://cdn.myportfolio.com/ccd31e7caea6eea9910f96b0f7fc3b16/8f7f9367-424f-46be-a112-8aac0f425b28_rw_1920.jpg?h=c19aa50350aabd81b074a826289eeae8)
![](https://cdn.myportfolio.com/ccd31e7caea6eea9910f96b0f7fc3b16/d4afc0ec-2942-40ab-9520-1ee38b28f307_rw_1920.jpg?h=68030aaaf08aa14f045c0210dd3d6127)
![](https://cdn.myportfolio.com/ccd31e7caea6eea9910f96b0f7fc3b16/daaa27aa-9516-47a0-8589-dccf956d3dbc_rw_1920.jpg?h=fdcc11768cbf1f0242044df9613d6022)
Creative Director: Thomas Kurniady
AI concept design MidJourney Dall-e3 Adobe Firefly Photoshop