Rookie Mistakes Presented by Snickers.
In an effort to elevate the excitement surrounding the NFL football season, Snickers is reintroducing its 'Rookie Mistake of the Year' initiative, highlighting the most notable blunders and missteps from both fans and players. The campaign's content exclusively featured online across various social channels.
Creative Director: Thomas Kurniady
NFL Design Group Creative & Marketing 
Designers and animators: Jenny Kim, Lindsey Roh, Albert Corona, and Marshall Amoranto
Editors: NFL Social Lab Team
Players' video: Chargers, 49ers, Colts, Saints, Broncos, and Ravens

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