Skype, the renowned communication platform, embodies the evolution from traditional to digital communication through its innovative promo concept. Beginning with simple pencil outlines, representing traditional handwritten messages, the concept transitions seamlessly into cyber high technology 3D lines. This metaphorical journey symbolizes the transformation of communication from its humble origins to the high-speed, interconnected digital world of today.
The simple pencil outlines evoke a sense of nostalgia and familiarity, reminding us of handwritten letters and notes exchanged between friends and loved ones. As the concept progresses into the cyber high technology 3D lines, it represents the shift towards digital communication, where messages are transmitted instantaneously across vast distances.
Through this promo concept, Skype highlights its role as a facilitator of clear and high-end communication in the digital realm. Just as the lines transition from simple to sophisticated, Skype enables users to convey their messages with clarity and precision, bridging the gap between the physical and digital worlds.
Ultimately, this promo concept serves as a powerful metaphor for Skype's mission: to provide users with the tools and technology they need to communicate effectively and seamlessly in today's fast-paced, interconnected world.
Design Direction: Thomas Kurniady

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